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Author Topic: Novel PPC Idea  (Read 2027 times)
Andy
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« on: March 26, 2009, 03:15:34 PM »

Say you are selling a product and drive traffic to your sales page via PPC marketing. So each visitor costs you some money to pay for the click. To ensure that you will always be profitable you could adjust the price of your product (using PHP) as the clicks come in so that the price for the current visitor would ensure that you make a profit if they buy.

So the first few visitors could get your product very cheaply e.g. the first visitor's offer price is 70c if your click cost is 50c and if they didn't buy, the next visitor sees a price of $1.20 and so on ...

I haven't thought this through much but it could be fun to test.  Grin
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Andy
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« Reply #1 on: April 14, 2009, 01:26:56 PM »

Hmm, I thought this was a brilliant idea and wondered if I should actually share it or keep it a closely guarded secret.

Already there are similar concepts in relation to pricing where the buy price creeps up to create a sense of urgency to buy. Or the availability diminishes to introduce scarcity.
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