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Author Topic: How to get the right kind of visitors to your site  (Read 919 times)
Andy
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« on: September 01, 2008, 10:15:17 AM »

I had a light bulb moment while reading an eBook recently.

What I normally do is optimise my web pages around the most popular search terms for my topic or I just don't care to research the terms but use words that I think most people would type into a search engine.

This strategy works to generate visitor traffic but they are not necessarily the kinds of visitor you really want.

The light bulb moment was that you need to use keywords that address a desperate need such as "how can I get a girlfriend", "how can I get rid of my back pain", "why are my teeth yellow?" etc.

So you research what search terms are popular along these lines, then you build a mini-site, optimised with pages for these search terms. Then you promote a product that promises to quickly solve the problem that your visitors have.

So you don't really care about the absolute quantity of visitor traffic but rather you want people that are most likely to be wanting the solution that you are offering.

For the content of your web pages, you can give them a free method to solve their problem, but it is likely to be tricky, risky and time consuming such as how to lose weight by training for a marathon or how to approach women in a mall and ask for a date. Then, the affiliate product you offer is say a weight loss pill or access to an exclusive dating site i.e. quick and easy solution.

Today, I went to the Google search term suggestion tool and tapped in my keyword and got a list of over 100 actual search terms that people use. Then I exported the list and imported it to a spread sheet. Then I sorted the list by frequency of searches.

Then I plucked out 18 search phrases that I think desperate buyers would use. Then I created 18 web pages optimised for these phrases to add to one of my web sites (I still need to write the content for each page though). These pages will be like a funnel leading visitors to an affiliate product that easily solves their problem or they take the advice I will give on the page for free and run with that.

I am certain this strategy is good since I know that I can get traffic this way and the guy who wrote the eBook I was reading makes a few $1000 a year from each mini-site he builds.

I think I will write a free PDF report detailing how I do the keyword research and construct these pages to offer to you guys later.

What do you think about this method of getting the right kind of visitor to your site?
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