Yahoo Buys Overture

[Hope]

http://www.theregister.co.uk/content/7/31728.html

[SensoVision]

wow, this is what I call news I didn't suppose this to happen, probably as many other folks as well since Yahoo already own Inktomi so I couldn't thought they would be interested in buying other major player... it would be interesting to see what it would do with Overture... maybe it will use ATW in the future as a search result provider?(just trying to guess) Anyway it seems like Yahoo want to put itself on the throne of the search engines and probably it could do this now...

[Hope]

I am shocked. This brings the number of viable search engines down again. It scares me because you never know what Yahoo has planned. They may just shut down all these other engines and just runs Yahoo.com.

[SensoVision]

hope that it not will be this way... and Yahoo will not eliminate main competiror of Google, as ATW is one  of the search engines who bring most innovation features to search industry...  

[greg]

yahoo will end up using ATW serps instead of Google's. Yahoo originaly was going to use ATW actualy, and decided to go with Google instead.

Just 3 major players now. Google, Yahoo, and the soon to be MSN search. It will be interesting to see how it all plays out.

[SensoVision]

if Yahoo choose right politic I think that they could become number one... but as for MSN I don't sure they could get to first or second place... (just guessing again)

[SensoVision]

here is more insight on this topic is available http://www.content.overture.com/d/USm/ac/su/faq_ya.jhtml
it's not claim anything about ATW or AV but it's assure that Overture network itself will be functioning as previously...  (hope it will be so).

[greg]

AV is already owned by Yahoo, they bought that a little while back. ATW and all affiliates of Overture are included in the package.

[SensoVision]

I should screw something about news... as I thought that AV was owned by Overture...
BTW Greg, what do you think will happen? and will you let us know when your article about this happening will be ready?

[greg]

I posted a short article on it. I have thought about it quite a lot today, here is basicaly what i think about it. I try to keep the articles more factual, and this is just totaly theory, and my take on what is to come:
http://forum.seo-world.com/viewtopic.php?t=57

[SensoVision]

just read your article Greg, it's great! and I think you're right in your predictions at least I have less or more same ideas... the only difference is that I believe that Google will not give up so easily. I think it will be aflot for a long time even if Yahoo will switch to ATW.