Networks- Advertisers & Affiliates

[Andrea]

What, in your opinion, makes a good network for both the advertisers and the affiliates?

What about what makes for an excellent affiliate program?

This question is of course open to your interpretation. I'm just trying to get a conversation going

[Andy]

Hi Andrea,

well, we are both in it to make money so the revenue share needs to be a close to 50/50 and you need to protect affiliates from click fraud i.e. you should track referrals from affiliates via a database rather than using cookies. The first affiliate to refer a customer should get the money. Log IP addresses to track people.

[SensoVision]

I think that for affiliates it should be effective way of getting conversions and exposure amongst potential customers and for affiliates it's a way to get real money and ability to spend them in this life (by this I mean that I was participating in many programs in the past, I've got sales but only few companies bring me good revenue and I was able to actually withdraw cash, with others I still have money in accounts but not enough for withdrawal).

BTW I didn't seen companies which allow to convert affiliate earnings into money which could be spend on advertising... maybe this worth to consider for people who run such companies?