keywords in url for google not so important?

[Bodyag]

Ive read somewhere, maybe here that keywords in the url are not so important for google ranking but are for yahoo?

Is this true?

IM so new to this! Id love to know in a few words ( if anyone one would be so kind) whats the most important thing to have sorted for good SEO? keyword density? inbound links?

[donecweb]

IMO What you need to do is have a good page title that uses some of your most important keywords and a good site description also using your keywords but be sure you don't stuff either with keywords. Make your description flow not necessarily like a sentence but like a complete thought. (Note a sentence has useless words in it that are not needed for a complete thought but are only for grammar.) Examples:
Title (Articles Templates Reviews No Cost Websites by Best Web Stop)
Description (Best source for Templates Reviews Articles No Cost Websites Programs Tips and instruction)
These may not be the best examples but I hope they get the point across.

For your content you need to be sure your keywords are actually located within the page. What I do is fill the page with content, view it in a browser, highlight the entire page, copy everything and paste it into a plain text editor. Then I use the plain text editor to remove the words in the content that are not words that I want people to use for finding my page and I remove all the grammar words like "a", "the" etc. and use the rest to pick the keywords for that page. Then I rework the content to place some of the words that are important to finding my site into the beginning of the content. I also try and arrange some of the keywords into H tags (H1,H2,H3 etc.) as titles, bullets or labels because this adds importance to them. Remember that some search engines like Google don't use the description tag but instead take the first portion of your page and use that as your description. This means that if you place advertisements or anything in your page body before your content this is what Google sees and uses for your description. I also create in line text links to other pages in my site within the content using keywords for either page as this also makes them more important.

Hope this helps.

[Menard]

Ive read somewhere, maybe here that keywords in the url are not so important for google ranking but are for yahoo?

I don't know about pagerank, but it can get your site returned sooner in search results if the keywords used in the search are actually in you url, IMO. I had a site, which related to nothing but purely wholesome movies (ahem), and registered a domain name with the specific sub-genre as the domain. In searching on Google for that sub-genre, even though my site was too new to be ranked yet, it came up as the second result in the search, right behind Amazon.

[Andy]

Short related urls will obviously be important along with other factors in determining relevance to a search phrase. I have got #1 position for 2-word domain names and they are not all obscure words. And no I am not saying what domains they are.

[donecweb]

Another thing to keep in mind for URL and keywords is that using keywords as the names for your internal page link URLs they will add to the importance of the page.

[Gracia]

1. Having the keyword in the URL is good for MSN. I cannot remember if for yahoo.too.

2. Make a well formed and clean code web site, and write for users. Don't mind about the keyword density.

3. Use unique page titles and unique meta tags, but always relevant to the page content.

4. Use headers <h1>, <h2>, etc uincluding there keywords where possible.

5. Try to get as many quality IBLs (backlinks) you can, but do not do that aggressively. Avoid reciprocals, if you can better get one way inks. Better add links to authority sites. But do not forget to exchange or to have one way links to your site which are relevant to your services/products.

6. Try to have a keyword(s) in your footer. Add your physical mail address there too.

7. Create and about us and Contact page, and in both include all your physical address, tel, etc

Some good tips on-the-fly for a start.

[donecweb]

6. Try to have a keyword(s) in your footer. Add your physical mail address there too.

What is the reasoning behind trying to insure you have keywords in your footer?

[daveweb]

Having keywords in the url can help  if you are planning to target a non-competitive keyword on search engines.

Suppose I am making product : mobile phone covers, then having a domain like www*mobile-phone-covers*com will help you score higher rankings above others on Google, Yahoo, and MSN.

If you are planning to target a competitive keyword like search engine optimization company altanta, and you purchase a domain name like www*search-engine-optimization-atlanta*com , then you might risk of entering SANDBOX since Google will see it as a deliberate attempt to stuff keywords in the url.

Include 1-2 keywors but not more than that in your url and you will surely score higher rankings above others targeting similar set of keywords  

[mic_comte]

What is the reasoning behind trying to insure you have keywords in your footer?

 Same question for me. And also, why is this important?
"7. Create and about us and Contact page, and in both include all your physical address, tel, etc"

[donecweb]

"7. Create and about us and Contact page, and in both include all your physical address, tel, etc"

It could be that having having a good about us and contact page giving physical address, tel etc. will cause potential customers to feel that the website belongs to a more reputable company.

[Andy]

The footer is a good place to have a keyword link back to your home page rather than the word "Home" which is often used in a navigation menu.

The "about us" and "contact" page is not needed for seo, only to provide info to visitors. I would never add my contact email in the footer. People that recommend that obviously don't get much spam. Only have a forwarding email that you can easily change and mask it in some way such as by using an image , hiding it with Javascript or using html entities for the characters.