I once signed up with a hosting firm because I recognised the name. Unfortunately I didn't remember I came across them after reading bad things. So my site was down alot and the server even got hacked and my homepage got taken over by hackers! Can you imagine the horror of looking at your own domain home page and seeing a message from some hacking team boasting how they have taken over the server

There is a saying that any publicity is good publicity and I have found that to be true to my cost.