One of the best Google Adsense tips ever

[ZachH]

I just launched a site called Statbrain.com, it is a free service that estimates the number of visitors any site has.

When I launched the site I put it into a couple of forums for reviews in order to get some feedback. This was very helpful and I got tons of feedback. I made a lot of changes some of them right away and other changes were a bit more low priority.

One the low priority changes was changing the look of my Adsense ads. I’ve had several posts saying that the ads looked bad, because the ads were not in the same colors as the rest of the site. The ads were default Google Adsense colors.

Making sure that the Google Ads are an integrated part of your site and look like the rest of the site is not revolutionary news. It is an old Google Adsense tip and you might have heard the tip before, but I think this is interesting because this is an example of the exact result that a minor change like this can do. I have nothing to hide so I’ll give you the exact numbers of the effect of this very small change.

The numbers are based on 4 days before the change and 4 days after the change. Here are the numbers:

Before:
Pageviews 882
Clicks: 1
Click through rate: 0.11%

After:
Pageviews 1125
Clicks: 8
Click through rate: 0.70%

The numbers are not huge because the site was just launched, but I think they are large enough. This was amazing to me. A minor change like this increased my earnings 7 times – pretty wild.

I’ve attached screenshots. So that you can see what it looked like before and after without having to visit Statbrain.com.

I hope you can learn something from this, I certainly did. Let me hear your comments or if you have similar stories. It would also be interesting to hear if 0.70% is high or low compared to others.

Regards,

[Queen Bee]

That is a good tip! It is interesting to see how much visual appeal plays in to even textual marketing.

[Andy]

I think there is a powerfull visual link in the red from "revealed" to the other stuff.

[ZachH]

Thank you for the kind words.

[webmastme]

Good tip.  Makes sense.

[Hope]

I am not sure how much of this is because the colors match the site. I really think that the red links make a HUGE difference. Red gives a sense of urgency. People feel the need to click on red.

[Andy]

I know that red is effective in motivation. But isn't it invisible to a large percentage of people with color blindness? This is what puts me off using it too much. I tend to go for #00c rather than #00f for the color red in styles.

[Hope]

it is a problem with colorblind people, but t here are more people who can see red than those who cannot. Since this is such a powerful color, many people use it to sell.